Turning passion for sports into a profession.
on the field · photo: Fiona NoeverI started where most sports careers start: as a fan. Since 2021 I've been part of building a professional football league's media presence from day one, first leading media operations for the Hamburg Sea Devils, then building and running the European League of Football's channels from zero to more than 410,000 followers.
Along the way the work grew from posts to productions: directing media teams at championship games, creating a live web show from scratch, and finally producing and directing the league's championship live shows in 2024 and 2025 as event director and show caller, in front of 40,000 fans and a worldwide broadcast audience.
Today I work independently from Hamburg with leagues, clubs, agencies and brands across sports, currently serving as external Head of Media for American Football League Europe. The throughline: creativity you can schedule, and a calm voice on the radio when it goes live.
Team builder
Built media operations from scratch and grew the league's media team from 2 to 5.
Social growth
League and club channels from launch to 410,000+ followers across five platforms.
Show caller
Championship live shows 2024 and 2025: 200+ performers, second-by-second direction.
Broadcast producer
A live web show created and produced end to end, ~50 episodes a season.
Live coverage director
Newsroom-style event coverage with teams of 10 to 15 creatives, 50+ posts a day.
Creative coordinator
Campaigns, shoots and partner productions with external creatives and agencies.
Illustrator · After Effects · Premiere · Photoshop · Lightroom · CapCut · OBS
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