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Building a league's media operation from zero
Head of Media for American Football League Europe: brand system, social launch, weekly broadcast, media day and the systems behind them.
ELF Championship Game 2025
Event director and show caller for Europe's biggest football final: 36,784 fans, worldwide broadcast, 200+ performers, halftime show with Die Fantastischen Vier.
The League Live
A weekly live broadcast run by one producer: 38 episodes, five-platform simulcast, custom broadcast tools and an automated clip pipeline.
Centralized Media Day
8 franchises, 32 athletes, 5 stations, 2 days in Vienna. A season of content in one weekend, directed remotely from Hamburg.
Falcons Haus Berlin
An NFL media-day photo activation for Sportfive and the Atlanta Falcons: 600+ fans photographed, printed trading cards in hand, in one day.
Zero to 410,000
Building a league's social media presence from launch: strategy, content systems and media teams across five platforms.
PSL: making an invisible industry visible
Social media brand build for Hamburg's event technology specialists: six content pillars, a production system, twice-weekly output.
Motion graphics at 10,000 pixels wide
Ultra-wide LED board animations for stadium environments, including the per-venue encoding pipeline that makes them actually play.
Want the full story behind any of these?
Happy to walk through rundowns, workflows and results on a call.