Falcons Haus Berlin: giving 600 NFL fans their own media day.
| client | Sportfive for the Atlanta Falcons |
| partner | Airbnb |
| event | Falcons Haus, Fotografiska Berlin, NFL Berlin Game weekend, November 2025 |
| role | Creative Producer: concept, design, technical production |
| output | 600+ fans photographed, instant digital delivery and printed trading cards on site |
The setting
When the Atlanta Falcons came to Germany for their 2025 NFL International Game, they brought their fans with them. The day before kickoff, Sportfive opened the Falcons Haus at Fotografiska Berlin: a meeting point for fans from all over the world.
My brief as Creative Producer: build an activation that gives every fan something real to take home, holds up to professional brand standards, and keeps working when hundreds of people line up at once.
The concept: every fan gets a media day
NFL players get their media day. Why not the fans?
Fans stepped into a stylized media-day set in their Falcons gear, struck a pose, and got photographed by professional photographer Aileen Uzoma. Minutes later, two things arrived:
- the finished, professionally edited photo, delivered to their inbox
- a custom printed Falcons trading card, free, in hand, to take home
No QR-code gallery to dig through. No "we will send it next week." The product is the moment, delivered while the fan is still in the building.
The set, the results, the floor. Portraits: Aileen Uzoma
The system behind it
The creative idea is simple. What makes it work at scale is the production pipeline behind it:
- Tethered capture: professional camera and lighting, shots land on the workstation in real time
- Live processing: Lightroom and Photoshop apply edit and card template automatically
- Automation: Keyboard Maestro handles export, file routing and email delivery without manual steps
- Instant print: Canon SELPHY produces the physical trading card on site
One operator runs the entire pipeline. Aileen handled photography and experience flow on set; the system handled everything between shutter and inbox. Even with lines stretching across the venue, throughput never became the bottleneck.
The result
- 600+ fans photographed in one day
- Every participant left with a professional digital photo and a printed card
- The Falcons and Airbnb shared activation content across their channels
- The branded cards kept circulating on social long after the event, organic reach the brand did not have to pay for
A proven, repeatable format
Falcons Haus was the second large-scale run of this concept. At FIBO, Europe's largest fitness convention, the same system ran for the European League of Football and KFC, with over 400 participants.
Two events, two industries, same result: a well-produced, technically reliable concept that fans queue for and brands get measurable visibility from.
Work with me
I design and produce fan activations end to end: concept, brand design, technical pipeline, on-site execution. The format adapts to any league, club, brand or event.