cue 03 · social & content

Channels that grow during the season and stay alive between them.

social media manager|content creator|live coverage director|community builder

I build sports channels from zero, run matchday coverage like a live broadcast, and keep the content mix moving between informative, viral and commercial.

Instagram TikTok YouTube X Facebook
0 → 410,000followers on league channels
50+live posts on one event day
5platforms, one voice
recent work
Final score template graphicfinal score template
League standings template graphicstandings · week 13
Playoff picture graphicplayoff picture
Power rankings graphicpower rankings
Championship Game 2024 ticket milestone graphicticket milestone · CG24
Volksparkstadion 2024 matchday creativeVolksparkstadion matchday creative
Live coverage post published within minuteslive speed · published in minutes
Live match coverage example postlive coverage example
the content mix
a Pre-producedTemplates, campaigns, episodic formats
b LiveMatchday coverage run like a broadcast, publishing in real time
c ReactiveTrends and breaking moments, phone in hand, right place right time

Speed beats perfection in sports social. I build the systems that make speed possible: template kits, shot lists, publishing workflows and media teams that run like a newsroom on game day. Then I leave room for the unplanned post that becomes the best performer of the month.

case studies
□Zero to 410,000 · building a league's social presence in productionPSL · making an invisible industry visible in productionAFLE · channels and content engine

Channels not where they should be?

Strategy, systems and execution. I reply within 24 hours.

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