moin.
creative producer|show caller|social media manager|content creator|graphic designer|specialised in sports
I'm Maxi Zimmer, creative producer for sports. I build media brands and direct live shows for leagues, clubs and broadcasters.
✂
in edit
showreel 2026 · in the edit · online soon
410,000+followers grown from zero
40,000fans at shows I've called
200+performers cued live
38live broadcasts a season
Everything I make is a production. It has a plan, a rundown and a moment where it has to work live. These are the five segments.
01
Live show direction & show callingChampionship games, ceremonies, halftime productions
→
02
Broadcast & studio formatsWeekly live shows, overlays, graphics pipelines
→
03
Social media & contentLeague and club channels, growth, matchday coverage
→
04
Fan activations & eventsBrand houses, fan zones, in-stadium moments
→
05
Design & motionIdentities, templates, key visuals, video walls
→
American Football League Europe · European League of Football · Hamburg Sea Devils · NFL × Atlanta Falcons · Sportfive · KFC · 11teamsports · PSL
Got a season, a show or a launch coming up?
One email is enough. I reply within 24 hours.